Are you ready to make peace with food without meal plans, willpower or discipline?

Behind Your Cravings

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This is a self-study course you can go through on your own time so you can gain awareness of your relationship with food. You’ll break the cycle you’ve been in of self-sabotage without needing willpower or discipline.

Do you want to get on a path to becoming emotionally and physically well fed?

You're in the right place!

You’re exhausted from thinking about food all the time and constantly having to muscle through with willpower to resist it. What if diets have been part of the problem all along, and fixing your relationship with food and your body didn’t have to require more willpower or self-discipline?

Have you ever:

  • Negotiated with yourself about a food choice and thought, ‘I shouldn’t eat that piece of cake, but I want it. I don’t eat it often, plus I deserve it after a long, hard day?’
  • Said ‘screw it’ and ate because, ‘Who cares?’ I mean, you do care but in the moment you don’t because you hope it will make you feel better. But then after eating the food, you realize you don’t actually feel any better and it didn’t solve anything after all?
  • Told yourself you’ve failed again! You set a goal you committed to sticking to but then found yourself in the pantry and ended up eating 7 different snacks within a matter of 10 minutes. You beat yourself up for it and think, ‘If I could just have self-control, I could conquer this food thing?’

Once you give in to a craving, you feel a lot of guilt, shame and have a ton of internal dialogue to gear up and get back on track. Since that doesn’t seem to happen, you lose self-trust and hope tomorrow will be the day you’re actually able to stick with the goals you’ve set.

You’re exhausted, starting to lose hope but you’re not willing to give up. And I’m so glad you haven’t! There is another option that will help you get clear on WHY you turn to food even when you aren’t hungry. You really want to reach your health and weight goals, but there’s a disconnect between your strong desire and your actions. 


When you are self-sabotaging or are eating out of alignment with your goals, this is the cycle you’re going through:

The Self-Sabotage Cycle…

    1. Trigger: You receive an email from your boss you perceive as negative feedback about a project you messed up on. Your stomach drops and your shoulders tense up. What’s happening isn’t actually stressful or depressing, we have an internal emotional trigger, so we focus on food or our bodies.
    1. Story: Created earlier in life that was learned based on how you perceived things to be from what you were taught by society, at home, at school, etc. It has protected you in some ways and has been keeping you stuck in others. Thinking back to the email from your boss, your story might be that you felt misunderstood, you’ve failed and are going to lose your job, or will get a bad review.
    1. Stress Response: We protect ourselves with the emotional versions of fight, flight or freeze mode, which are to compete, avoid or accommodate. Once you feel like you’ve failed from the email, you immediately think about finding a new job. This is part of the avoid stress response where you want to get out of the uncomfortable situation ASAP.
    1. Behavior: The stress responses lead to behaviors that create a self-fulfilling prophecy. As a result, we feel stuck, unfulfilled or isolated. With the sudden desire to start looking for a new job, you search job sites, or draft a defensive email back to your boss. You get up from your desk and beeline it to the candy stash at your co-worker’s desk.
    1. Lose self- trust: You start to question your ability with food and your body.  Once you inhale the candy, you feel like you failed again and didn’t stick with the healthy eating plan you started out with in the AM. Add that to the email you received from your boss. You start obsessing about what to pick up for dinner and can’t wait to open a bottle of wine! 
    1. Loops back to the trigger: We become triggered again because we’re less resilient and creative about other choices we have so we continue employing the compete, avoid or accommodate construct. As a result, we become more stressed and start to lose hope.
    1. Autopilot eating: You mindlessly eat, stress eat or emotionally eat hoping the food will help “save the day.”
    1. And the cycle starts again…

Can you relate to this cycle and are you sick of it depleting you
day in and day out?


Stop the Cycle in its Tracks!

Right now this cycle is unconscious and is keeping you emotionally and psychologically safe.

This self-study course will guide you to get to the bottom of WHY you eat. It’ll help you identify and start to resolve what’s actually causing you to self-sabotage and not be able to remain consistent to get the results you so desperately want.

What You’ll Learn:

Through this process, we use clarity as a tool. When we’re feeling out of control around food, life or our bodies, it’s a symptom the cycle above has been initiated. You’ll start to learn you’re not exactly the way you think you are. You might think of yourself as a perfectionist or a procrastinator. That might be true to some extent but there are reasons for those behaviors. With awareness and clarity, there’s freedom and excitement about what else is possible.

The goal is to get to a place where you are no longer tempted by food. When that happens you won’t need to rely on willpower and discipline because you’ll naturally want to eat in alignment with your goals. As a result, weight loss can be a side effect (however it is not guaranteed).  

  • Lesson 1: Uncover the common triggers leading to unaligned eating
  • Lesson 2: Connect your triggers to your destructive eating patterns
  • Lesson 3: Identify your energy drains and stressors
  • Lesson 4: Gain tools to see what’s possible
  • Lesson 5: End patterns of overeating and over-stressing by learning how to feel empowered by the discomfort of your emotions.

The Ins and Outs:

  • Each lesson includes 3-6 short videos (max 6-minutes long)
  • If you’d prefer to read the content instead of watching the videos, transcripts are also included
  • Coaching exercises and tools included in each lesson to guide you through the process
  • Private 60-minute session with Laura to use at any point through out the course to help you apply the materials and/or help you if you’re feeling stuck. (This session just needs to be used within 4 months of enrollment. $175 value)
  • The program is self-study so you can do it in your own time

Cost: $197 (payment plan also available, 5 payments of $47 each)

These materials, tools, and resources are similar to the ones I would offer in one-on-one coaching over the course of many months. Instead of costing you upwards of $1,000, you can access them on your own time for a fraction of the cost. Plus you still get the one-on-one support with a 60-minute coaching session with me!

Life gets busy for all of us so inevitably something will come up to distract you from the course. That’s OK because that’s the beauty of a self-paced course! You’ll have access to the materials for as long as you need them. And, if it’s a pattern that comes up often where you procrastinate, we’ll address that in lessons 3 and 4.

The course is made up of five lessons, which you can complete in your own time. Each lesson includes 3-6 short videos with transcripts, coaching exercises, and tools to guide you through the process. You also receive a 60-minute private session with Laura to use within the first four months of enrolling, which will help you apply the materials and to work through anywhere you’re feeling stuck.

It’s not uncommon to feel like you’re constantly busy and are always running out of time. With this work, your life is your classroom. You’ll be experimenting with new ways of being in your life, which often leads to simplifying. As a result, this work can actually create time for you by freeing up energy and some people feel more energized from more results and having less on their literal and metaphorical plate.

The program requires about 60-90 minutes per week for maximum benefit. Some of that time will be used for the content and the rest for completing the exercises. All content is recorded so you can listen in your own time.

All materials are yours for life so if your schedule changes for any reason, you can still get the full value of the program when you’re ready.

The program costs $197 if you pay in full at registration. There is also a payment plan option available that’s spread across 5 payments of $47. 

These materials, tools, and resources are similar to the ones I would offer in one-on-one coaching over the course of many months. With this course you can access them on your own time for a fraction of the cost. Plus, you still get the one-on-one support with a 60-minute coaching session with me!

If you decide to work with Laura privately after completing this course, your investment will be applied to the cost of the new program.

I totally understand where you’re coming from. When I was battling food, I was frustrated from trying so many different diets but ending up in the same cycle of not being able to stick with them long-term.

Part of the reason they weren’t successful for me is they were built on deprivation and didn’t address the reason of WHY I was turning to food.

This is a very common question and fear that holds people back from working with me. It’s also part of the reason I created this course. It’s a much lower risk and helps you to start to shift your battle with food by seeing what else is possible.

If you’re curious about why you eat and are starting to realize there has to be another reason other than ‘I just love food so much,’ this course will help you address why you’re feeling deprived.

This isn’t a traditional program that just gives you more information and adds to the large knowledge base you already have. My approach is like nothing you’ve tried before because this course is about genuine change, which makes it a completely new experience.

By doing this work, you’ll have to get outside of your comfort zone but not in a way where you have to gear up to find more willpower or discipline around food. It’s about challenging yourself to show up differently in your life.

If you’re still not sure if this course is right for you, send me an email or schedule a 40-minute Curiosity Call so we can chat through your reservations.

Client Results

Laura Folkes

Certified Holistic Health Coach

Discovering my purpose and passion started with my own weight loss journey. After successfully losing 60 pounds and working through my own emotional relationship with food, my mission became helping others get to the bottom of their patterns leading to self-sabotage.

I am a certified health coach with proven success partnering with clients to break through self-sabotaging behavior patterns and achieve sustainable change. Because I’ve been through the struggle myself, clients feel my empathy and find me to be relatable. For the past 6 years, I’ve built trusted relationships by creating safe spaces for clients to share their stories and feelings without judgment.


Ready to find out what's actually behind your cravings?

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